The Power of Information Products - An Article For Chiropractors and Acupuncturists

The Power of Information Products - An Article For Chiropractors and Acupuncturists

"Nothing helps build your credibility like products and programs designed to serve your target market's very specific urgent needs ans compelling desire." - Michael Port, author of Book Yourself Solid. This is ever so true for the chiropractor and acupuncturist today. Many of you are great at giving brochures or other material from either the company that makes your supplements or equipment. This helps the patient learn about the particular products and equipment.

Have you given a thought to creating any information porducts of your own to serve your target market's compelling needs and urgent desires? One person who really gets this is Dr. Mercola. He has a program called the inner circle where anyone can sign up monthly to get credible information on everything from dietary to supplement data. The members love it and he has as phenomenal retention rate.

You could do the same for your patients. What if your patients saw you as the go-to person for most of their health/wellness questions?

Here are some of the red-hot benefits to creating your own information products:

Products create opportunites for you to have multiple streams of income through the same patient base. These can be offered online or offline in your own clinic. You will find that by offering them online you now have a worldwide marketplace rather than just your neighborhood.

Having a product enhances your credibility not only with your prospective new patients, but your referrors and your community. You set yourself apart from the other practitioners by doing this.

Products help you get more new patients because they speed up the sales cycle. By having a product to offer, even if the prospective new patient didn't convert you could offer your product to them to try you out at no risk. if it is effective they will convert.

If you do speaking/outside lectures you now have something to sell which can turn an unpaid event into a paid one. It offers everyone a low barrier to getting started with you rather than just forcing them into a first visit. Your credibility again is higher as a speaker who has his/her own product.

The product also leverages your time. You can educate more people with a product than you can 1 on 1.

Hopefully now your mind is spinning. have you asked yourself, where do I start? Good! You always start where you are at so maybe you offer a free tips book by registering on your website. You could write an e-book on your specialty. You could produce an audio CD. Write an article. Compose a workbook.

What is most important is that you get started. The wrong thing to do is nothing.

Rob Thomas is a Book Yourself Solid coach who helps Chiropractors and Acupuncturists get booked solid. If you have more questions about this information products please call him at the number below. You are also encouraged to take advantage of his free 7 part e-mini course called "7 Essential Strategies For Getting Patients Out the Wazoo!" by visiting the website below.

214-628-0920

rob@byscoachrob.com

[http://www.byscoachrob.com]

Article Source: http://EzineArticles.com/expert/Don_Robert_Thomas/185797

Article Source: http://EzineArticles.com/2021928

_(By Don Robert Thomas).