7 Listening Techniques to Increase Professional Success by ~ ( By Shahab Anari ) Listening has always been considered a critical determining factor in successful communications. However, in this post, I'd like to emphasize how a professional can use good listening skills to achieve more success and strengthen his/her Personal Brand. According to iPEC Coaching, listening can be a challenge because: • We have less training and practice in listening than the other forms of communication. Listening as a mode of communication is used 40% of the time yet our formal training is very minimal, if any. By comparison, writing, which is used 9% of the time, is where we've all had at least 12 years of formal training (grades 1 - 12). • We can take in information faster than it can be spoken. The average person's rate of listening is 400-500 words per minute. The average person's rate of speech is 110 - 160 words per minute. So when we are listening, our minds can wander with its ex
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