Learning Basic Search Engine Philosophy and Terminology For SEO

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Learning Basic Search Engine Philosophy and Terminology For SEO





Before you can fully understand the properties of search engine optimization (SEO), you need to understand how a search engine works. Each search engine will index pages differently, and so will rank them differently. The way that the pages are found is also important to the optimization of your site. If you build it, they will not necessarily come. You have to put yourself in front of their faces for them to know that you are there.

Imagine that the Internet is a giant web of backroads in a small town. If you are trying to find a pizza shop in that web, then you will probably grab a paper or a phone book. These will tell you where the local advertised pizza stores are, and where the closest one is. If you are the closest pizza shop, but you do not have an advertisement in either the phonebook or the newspaper, then you will lose your business to the closest pizza store that is. If you did not put yourself in the customer's line of vision, then they will not know that you are there.

If you do not give the information that makes you appear to be the closest site to what a customer is searching for then you will lose the click, and possibly the customer, to the guy that does. For you to give the search information that makes you the guy that has the most relevant information, you need to know how the customers will search for your information. There are names that are given to search styles, and the format that those styles follow. Knowing these will help you understand how to handle yourself in the sight of the different search engines. You can run with these definitions to help you digest other articles that you read regarding search engine optimization.

Search Engine Vocabulary

How a user develops their search term is known as heuristics. To be more specific, the heuristic process is your personal problem solving algorithim that applies to the problem at hand. You will evaluate your results and learn from the searches that you have used in the past to develop your search term of the future. This is a heuristic process.

The actual way that you word your search is known as its syntax. You have probably heard this term used in all sorts of settings, and in each of them it means roughly the same thing. From the terms used to the format that it is submitted in, your input is submitted in a particular syntax. There are different types of search engine term syntax. Of them, we will review natural language and Boolean search language.

The syntax that many people use to search the internet is called natural language. When you use natural language, then you talk to a search engine just the same way that you would talk to any other acquaintance. Natural language can look like: where can I find an upholsterer in New Haven, CT? or the accident on the toll highway between Springfield and Boston on Sunday January 12. If you are using the same verbage as you would use to talk to a human in conversation to refer to what you are looking for, then you search using natural language.

Boolean search language is something quite different than a natural search. Most of us that use a Boolean search terms are either long time users of the Internet, from back when Boolean searches were nearly all that were used; or they are people that are trained in Internet research and use for more specific terms. A Boolean term for the examples above would more likely read like: (upholsterer OR upholstery) (New AND Haven AND CT) or (accident + Boston + highway + "january 12") (-freeway).

With more than half of the users online utilizing search engines to get to their destination sites, and more users using search engines to find business addresses and phone numbers than the yellow pages, better understanding search engines is in your best interest if you have a business online. With all of this considered, even if you do not have a business online, you may feel that it is about time that you created an online presence if for nothing else but being competitive. Phone book quasi-optimization tactics, like naming your business AAA AA Albacore Tuna Co. to be listed first, is technology of the past. Today we optimize for search engines, which requires more time, effort, and understanding than the order of the English alphabet. A good place to start in your understanding is learning some of the terms that will be used in the articles and courses that you will use to bring you into today's marketing strategies.

Angela M. Herrie creates Web sites and authors content to help small to medium size businesses affordably achieve an attractive, optimized presence on the World Wide Web. Please visit Angela at http://amherrie.webs.com for any questions or concerns, or if your site needs a budget-wise boost in its content or aesthetics.

Article Source: http://EzineArticles.com/expert/Angela_Herrie/281934


Article Source: http://EzineArticles.com/2042388




_(By Angela Herrie).

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