How To Use A Boolean Search To Learn More About Your Niche

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How To Use A Boolean Search To Learn More About Your Niche



Whether you've started a business or a just thinking about it, one thing you need to do is stay up-to-date on your niche. As you well know, the world around you just keeps changing, and if your knowledge remains static, then eventually your products and services will become irrelevant. So, I thought it was about time that I shared with you some strategies for learning about your niche.

One of the best ways to conduct research on your niche is online. That's because new information is being uploaded all the time. Any book you read in the library or buy from a bookshop or online, will have been written several months before it was printed. Except for evergreen books, where the information remains true for a long time, much of what was current at the time of publication is out of date within a few years.

But, nearly everything in your niche is changing on an ongoing basis. So, how can a Boolean search help you to learn more about your area of expertise? The method isn't "secret information", but it is surprising just how few people seem to be aware of it. Here's an example to show you how it works.

1. Open up your favorite browser and, in the address bar, type how to train my dog. (Search results change throughout the day, and different browsers can also give different results; so yours may vary, too.) You probably got something approach 65 million results, a tad too many to read.

2. Now pick a breed of dog, a Shitsu. Type how to train my shitsu. The total results should have been reduced to about 3 1/2 million; still too many.

3. Put quotation marks around the text you search on in Step 2. No results? That means you need to use a different search term to get something useful between zero and more than three million. And that's where the Boolean search really shines.

4. This time, type how to train my dog in quotation marks, but add the word for the type of the dog with a plus sign, i.e. +shitzsu. Although the number is still too high, it's already looking better. Just 286,000.

5. Look through the list of search returns on the first page. Are there any terms that you don't care about? Two different phrases that are popular could be withheld if you want to train a shitzsu to perform tricks only. Potty is one and home alone is the other. So do the search again that you did in Step 4, but tell the search engine that you want to delete those two terms. i.e. "how to train my dog" +shitzsu -potty -"home alone". You get the idea.

6. This combination will probably give you the results you want: "how to train my dog to sit" +shitzsu. You'll probably get less than a dozen search returns, which is an easily manageable number.

By the way, if you'd like more information, then you might like to get my free eBook on How to BE an Entrepreneur [http://www.howtobeanentrepreneuronline.com].

Article Source: http://EzineArticles.com/expert/Bruce_Hoag/260580


Article Source: http://EzineArticles.com/6713244




_(By Bruce Hoag).

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